Keurig Dr Pepper
VP+ Meetings
To illustrate the results of robust consumer insight research at KDP’s annual gathering for high-level internal decision makers, we created four unique IRL vignettes, each displaying and expressing the lifestyle and environs of unique demand space’s consumers - along with the products they use - through the use of multi-sensorial elements.
KDP products, as well as competitive and trending products, were interwoven into these “please touch” exhibits, with a plethora of curated objects as well as specialized ambient soundscapes and aromas that helped bring visitors in to each world.
Nestled in the Omni Dallas Hotel’s ballroom foyer, the four suites included a bustling school cafeteria, an upscale restaurant patio, a high-end workout studio, and a calm and serene home scene.
To bring the research deck to life, as Executive Producer, I drove these concepts from ideation through development elbow to elbow with Strategy and Creative leads and the client marketing directors and VP’s. To execute this vision, I coordinated with the venue to lead seamless logistics, directing hand selected design and fabrication vendors to partner with and build each space.
Agency: Stories Bureau
